STRATEGY CONSULTING

TRUE CREW consulting transformation cycle illustrating organizational growth, change, resilience and sustainable business transformation.

The Five Spaces of Transformation

1. Early Momentum & First Clarity

Every journey begins with an idea. There is energy, ambition and opportunity, but also uncertainty. As vision turns into reality, founders and leaders need focus, direction and a solid strategic foundation.

Key question:
How do you turn energy into clear direction?

explore

2. Growth Under Pressure

Success creates momentum—but it also creates complexity. Teams grow, markets evolve and systems are stretched. Sustainable growth requires stronger structures, leadership and strategic alignment.

Key question:
How do you make growth sustainable?

explore

3. Crisis, Destabilization & Decision

When old strategies stop working, difficult decisions become unavoidable. This space is about navigating uncertainty, regaining clarity and making the choices that shape the future.

Key question:
What needs to be decided - are you true?

explore

4. Void, Processing & Reorientation

Not every transformation begins with action. Sometimes the next step requires reflection, letting go and creating space for something new to emerge.

Key question:
What needs to end so something new can be reborn?

explore

5. Building New & Flowing Forward

With renewed clarity comes new momentum. Strategy becomes action, vision becomes reality and organizations move forward with greater confidence, resilience and purpose.

Key question:
How do you build the next chapter?

explore

FIND YOUR SPACE!

WE ARE YOUR TRUE CREW!

Meet the Strategy Consulting Team of TRUE CREW.

An international collective transforming organizations through strategy, holistic leadership, regenerative business, circular innovation, and creative execution—building resilient businesses designed for the future.

Daniela Hochmuth

Dancing CEO · Strategy · Brand Transformation

Daniela connects vision, strategy and human insight.
With a backgroDaniela Hochmuth is a strategy consultant, embodiment facilitator, and founder working at the intersection of leadership, transformation, and human potential.

Her work combines strategic consulting, somatic awareness, and organizational development to help leaders and teams turn complex challenges into clear direction and meaningful impact.

With a background in business strategy, communication, and embodied leadership, Daniela supports organizations in developing authentic visions, building strong cultures, and translating ideas into actionable strategies.

Her approach integrates analytical thinking with emotional intelligence and body awareness, creating a holistic framework for sustainable growth, innovation, and leadership development.

Daniela’s work focuses on strategy, embodiment, leadership transformation, team dynamics, and conscious business development. She collaborates with founders, executives, and creative teams who want to build organizations that are not only successful — but also aligned, human, and future-oriented.

Through consulting, workshops, and speaking engagements, she creates spaces where clarity, courage, and connection can lead to real transformation.

Benedikt Willingshofer retail and business strategy consultant at True Crew Consulting

Benedikt Willingshofer

Business Strategy · Market Development · and everything with Numbers

Benedikt Willingshofer is a business strategy consultant at TRUE CREW. Consulting specializing in retail strategy, organizational development and brand positioning.

He is a strategic problem solver with strong analytical thinking and exceptional numerical competence. Benedikt helps companies bring structure to complexity, designing clear organizational processes, sharpening market positioning and developing effective assortment and portfolio strategies.

With experience across industries such as FMCG, sports and tourism, he has worked with brands and retail organizations in purchasing, sales, marketing and executive leadership.

His strength lies in the speed and precision with which he understands complex business dynamics. He quickly identifies patterns in data, markets and organizations and translates them into practical, data-driven strategic solutions.

At TRUE CREW. Consulting, Benedikt focuses on turning complexity into clear structures that enable companies to grow, scale and compete successfully.

Nadine Schratzberger circular economy strategist and brand communication consultant

Nadine Schratzberger

Circular Economy Strategy · Design Strategy · Sport & Fashion

Nadine Schratzberger is a circular economy specialist working at the intersection of sustainability, innovation and systemic transformation. She helps organizations rethink products, processes and business models through a circular lens — turning complexity into clear, future-ready strategies.

With experience in circular economy, collaborative innovation and impact-driven ventures, Nadine supports brands and organizations in developing solutions that are regenerative, transparent and relevant. Her work focuses on connecting sustainability with real implementation, strategic thinking and meaningful change.

TRUE CREW Events – Skinnovation Coffee Session

Experience our team brings:

Our team combines current leadership roles with experience gained across leading organizations and industries, which shapes the way we work today.

DANIELA

University of Applied Sciences Wiener Neustadt

Higher Education

Lecturer (Freelance)

Nov 2015 – Present

KochAlpin GmbH

Outdoor & Sporting Goods

Head of Strategic Sales, Marketing & Business Development

Aug 2023 – Dec 2025

PYUA – Ecorrect Outerwear

Outdoor & Technical Apparel

Sales Austria & CSR Manager

Dec 2018 – Dec 2022

Protect Our Winters Austria

Environmental NGO / Climate Action

FoundingPresident

May 2015 – Sept 2018

BENEDIKT

Weltweitwandern GmbH

Adventure Travel & Tourism

Managing Director (Operations)

Jun 2023 – Present

Gigasport

Sporting Goods Retail

Head of Buying & Category Management

Sep 2018 – May 2023

Vöslauer Mineralwasser GmbH

Beverage / FMCG

Export Key Account Manager

Nov 2015 – Aug 2018

L'Oréal

Beauty & Cosmetics (FMCG)

Key Account Manager

Jun 2012 – Oct 2015

NADINE

Fashion Forward Collaborative

Fashion Innovation & Circular Economy

Co-Founder

ay 2024 – Present

Fashion Revolution Austria

Environmental NGO

Co-Founder

Jan 2023 – Present

ChangemakerXchange

Climate Innovation

Changemaker for the Planet

Feb 2024 – Present

MONTREET

Sustainable Outdoor Apparel

Founder & Creative Director

Jan 2016 – Feb 2026

Call Dani
+43 676 3710 596
or connect with the TRUE CREW.